ROIC analytics - Retail Market Intelligence

RETAIL MARKET INTELLIGENCE

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Market Analysis

ROIC analytics' Market Analysis services have been developed to serve the needs of community leaders and shopping center developers. Throughout the 1990s and 2000s, our staff were the retailers that worked with economic development departments and real estate professionals to make new retail stores a reality. From the retail side, we understood what made for a successful location and which communities and sites were appropriate for our offering. Since that time, we have helped numerous retailers with site selection and analysis. Shortly after starting ROIC analytics in 2007, we realized that our extensive experience on the retail side would be a competitive advantage to the organizations that are seeking retail - namely, communities and shopping center developers.

Community analytics

Retail is key to a healthy community. It provides jobs for your residents, tax revenue for your city programs and products and services consumers demand. Is your retail offering adequate to meet the needs of the community? How does your community measure up to others like yours? Community analytics was designed specifically to answer these questions. Our goal is to provide community leaders with the tools they need to confidently manage their retail strategy.

All Community analytics projects begin with hands-on data collection. We'll send a highly experienced market analyst to your community to experience the market as a local would, driving the market, visiting your retail areas, and gathering data. To further understand the local consumer, we recommend implementing a community survey. We will work with your community leaders to develop a survey that captures key attitudes and opinions. This qualitative data will be combined with quantitative data sources to provide an accurate portrait of your community and its current retail marketplace.

Data not only needs to be highly accurate, it needs to be credible with your audience. Our demographic and consumer behavior data comes from the same sources chosen by the nation's largest and most successful retailers. We supplement the top national data sets with trusted local and federal government sources to ensure that our numbers are bulletproof.

The top data sources are only useful if leveraged in the right way. We'll go beyond supply and demand to show you exactly what retail categories are under-served and how many stores are required to meet the needs of your consumers. We'll show you how dollars move in your area and how this surplus and leakage affects your community. We'll also benchmark your community against others of similar size and characteristics and show you how your retail offering measures up. Once we identify the retail categories that are in demand, you can encourage local entrepreneurs and franchisees to start businesses or you can put a program in place to attract and recruit chain retailers and restaurants. Read on to learn how ROIC analytics can help you find and recruit the right retailers for your community...

Tenant Prospecting

Chain retailers are challenged with less capital to fund new store development and can afford no mistakes when choosing markets to expand their operations. It is in the best interest of the retailer to find communities and sites that best match their desired consumer and provide the type of retail environment proven successful in their existing store base. So how do you find the retailers that will thrive in your community or shopping center in today's challenging retail environment?

You'll need a better strategy, more persuasive recruiting materials, and a proactive game plan. Tenant Prospecting was designed specifically to help communities, shopping center owners, developers, and brokers overcome the traditional challenges of finding retail tenants by analytically comparing thousands of potential tenants against the specific attributes and requirements of each shopping center and its trade area.

Tenant Prospecting allows you to:

- Quantify the retail opportunity in the trade area

- Approach retail tenant prospects pre-screened for compatibility with your shopping center

- Find the retailers that want to cotenant with your existing occupants

- Build credibility with site packages tailored to the facts each decision-maker cares about

- Fill your shopping center faster, with higher quality tenants and achieve lower turnover

Tenant Screening

Tenant Screening is part of our Community analytics service and helps communities find the retailers that best match the characteristics of their community and retail corridors. Tenant Screening is also available to real estate developers and brokers that want to go a step beyond Void Analysis and quantify the opportunity in each retail category. Tenant screening finds the retail gaps in the trade area and then locates the tenants that not only fill the gaps but also match the consumer demographics and lifestyle, retail environment, and fit with the existing cotenants.

The power of Tenant Screening is generated by a process that compares your center to the profile of thousands of chain retailers and restaurants. Where other processes only return the national retailers that everyone is chasing, our process captures the local and regional tenants that are often missed in a traditional tenant search. All potential tenant prospects go through a rigorous screening process to ensure that their requirements for facility size, store spacing, retail environment, cotenants, and trade area consumer are met by the shopping center. The result - an action plan for approaching the best tenants for your shopping center and community.

Tenant Void Analysis

For the Real Estate broker who simply wants a list of probable tenants to chase, Tenant Void Analysis is a low cost and effective option. ROIC analytics has partnered with x-span Results and Competitive Analytics Professiona ls (CAP) to provide a do-it-yourself void analysis reporting tool. Simply go online and define your requirements such as the size of your vacant unit and the types of tenants you are looking for, and immediately return a tenant prospect list for your center. Go to Void Analysis

Retail Recruiting

Included in Community analytics is hands-on assistance in your efforts to recruit retail. ROIC analytics will work hand-and-hand with your team to determine a recruiting strategy that is right for your community. Our proven recruiting program actively markets your community to prospective retailers, increasing your contact with key retail decision-makers and ensuring that your time is spent meeting with retailers that have an interest in your community. We will prepare your team for your discussions with the retailers, and our retail analysts are there to answer any follow up questions that arise.

With each retail recruiting engagement comes a marketing program to get the word out about your community. For those communities that wish to go a step further, ROIC analytics has partnered with leading advertising and public relations companies to provide our clients with a comprehensive marketing strategy. Together, we can not only help retailers learn about your community and all it has to offer, we can also help you boost your access to consumers with a campaign targeted at increasing tourism and other non-residential spending.

The rules of the game have changed. Five years ago any approach to attract and recruit retail resulted in success stories. Today, those that want to control the fate of their communities and shopping centers must have a strategy that creates results. Learn why more and more communities and real estate professionals are partnering with ROIC analytics to create a vibrant retail marketplace. Set yourself apart from the masses with a comprehensive approach proven to provide actionable results and establish immediate credibility with retail decision-makers. Can you afford not to?