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Experienced analysis and forecasting for the grocery industry

Providing comprehensive site selection, sales forecasting and market planning studies for food and drug retail.

Project Stats

49

U.S. States Previously Worked In
U.S. Map

1000

Studies Successfully Completed
Site Pushpin

30

Years in Grocery Industry
Grocery Shopping Cart

Professional Services

Site Selection

Whether you’re opening a single store or planning a nationwide rollout, we bring the data and insight you need to make confident grocery site selection decisions.

Sales Forecasting

We combine proven models and the industry’s best data with field-gathered intelligence to deliver accurate forecasts and confidence in every site decision.

White Space Analysis

Identify gaps in your current store network and determine the optimal expansion strategy to support your market planning efforts and long-term growth.

Customer Analytics

Diagnose underperforming stores and customer attrition, strengthen customer penetration, and refine site strategy, marketing, and in-store execution.

Field Research

When you can’t afford to make the wrong call, rely on market and competitive intelligence gathered by analysts trusted by leading grocery brands for decades.

Consulting

As a strategic partner, we work alongside our clients to develop growth strategies, build internal capabilities, and embed data-driven thinking into everyday decisions.

Our Specialties

Conventional Supermarket

With broad appeal and a wide range of sizes and offerings, traditional grocery stores are the foundation of food retail. ROIC analytics delivers supermarket-focused site selection, forecasting, and market planning.

Natural Organic Markets / Co-ops

From co-ops to farmers markets and natural food stores, we build models that reflect the health-focused values and preferences of mission-driven shoppers—without relying on one-size-fits-all assumptions.

Price/Impact Formats

From small-format discount grocers to large warehouse grocers and mass merchants, we support value-driven concepts with analytics tailored to the habits and priorities of today’s budget-minded shopper.

Hispanic/Latino/Asian Markets

From supermercados and tiendas to Asian and Indian grocers, we support ethnic-format operators with analytics that reflect acculturation, language needs, and culturally specific shopping patterns.

In-Store Services

Our expertise extends beyond the grocery core, with decades of experience with store-within-a-store concepts like pharmacies and coffee bars, as well as service departments that drive traffic and boost value.

Cotenants & Tenant Mix

With deep experience beyond the grocery store—spanning cotenants and pad sites like drugstores, fuel, c-stores, and liquor—we deliver retail site selection, forecasting, and void analysis services.

Accurate research is driven by quality data.

Demographics

ROIC analytics utilizes proven sources for population, spending power, and lifestyle data to understand consumer preferences and behavior.

Housing Starts

Studies leverage top national and local sources of single- and multi-family construction to improve accuracy in population growth forecasts.

Foot Traffic

Mobile activity data reveals consumer travel and cross-shopping patterns, helping define accurate trade areas and improve forecasts.

Competition

Accurate studies require understanding the competitive landscape—through trusted third-party estimates and store visits by our field analysts.

Working with

ROIC analytics

See how we can help

Flexible Approaches

From full field studies with analyst-cased competition to desk studies using trusted third-party data, we tailor each project to your needs.

Full Transparency

Each study outlines our methodology, assumptions, and data sources—ensuring findings are easy to understand, explain, and defend.

Proven Methods

We blend trusted approaches like Huff “gravity” models with the latest in machine learning “AI” to deliver accurate results.

Ongoing Support

Our goal isn’t just to deliver an answer—it’s to provide guidance and support throughout the process, from site screening to final decision.

We do software too.

Want to view markets, analyze sites and run reports in one easy-to-use place? We've got you covered. Meet SiteSeer, the full-featured software that complements your sales forecasting studies.

  • Site Screening
  • Hot Spot Maps
  • Analog Models (Compare Sites)
  • Competitive Analysis
  • White Space / Market Planning

SiteSeer Professional Software

Let’s work together.

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